Digital Marketing Training center in Trivandrum
Types of Digital Marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts.
There are lot of different types of digital marketing . They are:
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- PPC (Pay-per-click)
- SMM (Social Media Marketing)
- Content Marketing
- Email Marketing
- Influencer / Affiliate Marketing
- Viral Marketing
- Radio Advertising
- Television Advertising
- Mobile Advertising
SEM or Search Engine Marketing is generally considered to cover both PPC and SEO work. Bringing in traffic to your website via search engines is no easy task, that’s why SEO and PPC work to look into bringing said traffic in through both paid and unpaid means. PPC paid advertising, and SEO, which works on bringing in organic traffic. This doesn’t mean that SEO work is free, but we’ll get into the details below.
SEO, which stands for search engine optimization. SEO works to make your business optimized for search engines, like Google and Bing. It’s all about moving you up the search engine results page rankings to have better visibility for users searching for your website. Many people don’t bother scrolling to page 2 of search engines, so SEO is essential to work if you want to generate more business from online searches. By no means is SEO a quick fix, when our clients sign up for SEO, we always inform them that the process will take time to yield results
PPC, or Pay-per-click, is a form of advertising on search engines, like Google and Bing. It’s a way of moving to the top of search engine results pages by paid means. It’s called PPC because your ad account is charged every time one of your adverts is clicked. The cost of each ad, or CPC (cost per click), depends on the quality score of your website and the selected keyword’s competition. PPC campaigns can be a short-term solution, and many use it to shift products or seasonal deals, as a way to boost revenue. There are around 4 spots for Ads on Google, so getting your website in the for a selected keyword can be challenging. SEO work is about your ranking being ‘earned’, but PPC your ranking on the first page is bought.
Social media marketing is the process of working on marketing through, you guessed it, social media. With social platforms like Facebook, Twitter and Instagram (to name a few) ever growing, businesses online need to invest in social media marketing in order to grow their following and reach a whole new pool of potential customers. Dependent on your business type, there’s a social network out there for you. All businesses would do well to be on Facebook, but if you specialize in B2B, LinkedIn is the one for you. If you’re a ‘visual business’, then Instagram is the ideal. We could go on and on, but you get the point. You should be on social media if you aren’t, but how do you market on social media?
This style of marketing is a little different than the previous ones we’ve mentioned. It’s not so much about directly marketing products and services to customers, but rather creating enriching and valuable content that enhances customer experience. Some of the biggest brands in the world will actively post blogs, images and videos relating to their business that are entertaining and informative too. It’s what establishes your business as a brand and essentially what makes your customers like you more. It’s like promoting your brand without the aim to an incentive to sell anything behind your posts – simply providing information that is both enriching and engaging.
Another form of marketing is Email marketing, and you’ve guessed it, it involves email. It’s a form of direct marketing which sends information, offers, blogs etc. directly to your mailing list’s inboxes. Through a sea of emails, your marketing email will appear, but the trick is getting it read. Yes, it may emerge alongside 100s emails, and if you can’t create an email that’s eye-catching, then it will be lost. Luckily there are email marketing tools and agencies (like us), that can assist you. Email marketing is a great way of reaching your customers, interacting with them after purchases or even sending them a newsletter. Be warned, sending unsolicited emails will land you a place in the spam box. So, make sure you’ve gathered your mailing list by your own means and not from a third-party company. They need to be your customers or have opted into receiving your mail.
Both influencer and Affiliate marketing utilize those in a position of ‘power’, usually social media influence rs or industry experts etc. This is to assist you in marketing a product or service to their audience. It’s become more and more popular in recent years, through sites like Instagram and YouTube, where companies will enlist a well-known influences, to promote their products or services on their social pages or affiliate websites. These collaborations can involve giving away unique discount codes, sponsored blog posts or prize draws etc. for the influences audience, to build some buzz around your brand and business.
Some companies use those as a smart form of marketing. Whether it’s teaming up with a popular viral content creator, popular social media influence or promoting it themselves, the idea of viral marketing is to create something share worthy – by making it funny, on trend and topical.
Radio Marketing : Radio used to be solely based on radio waves, it’s now all digital. Which means, radio advertising now falls into the realm of digital marketing (welcome to the club radio!). Radio ads are a great way to get your business or brand heard, and it’s never been easier to do with digital advertising.
There are loads of options for those that want to advertise on television without paying expensive ad slot costs on prime time TV. However, even with the digital shift and social fragmentation of Television Advertising, some still consider the 30-second ad as being a vital advertising tool in the next few years.
Mobile advertising is something that spans across all forms of digital marketing we’ve mentioned above. Whether it’s mobile social ads, mobile search ads or even mobile TV and radio ads, every form of digital marketing we’ve mentioned can be transferred to mobile. Businesses all over the world are shifting more of their advertising budget into mobile because consumers spend more time on their mobile devices more than any other device.
Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques, Rogers said. It can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers.
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